Privacy Policy

This Privacy Policy outlines the procedures governing the collection, utilization, and sharing of your personal information when you visit or engage in transactions on www.thelashcrafters.com.

INFORMATION COLLECTION
Upon visiting the website, we automatically gather specific details about your device, such as your web browser, IP address, time zone, and certain cookies stored on your device. Additionally, while navigating the site, we collect data regarding the specific web pages or products you view, the referring websites or search terms, and your interactions with the site. This data, termed "Device Information," is collected through various technologies:

- "Cookies," which are data files placed on your device, typically containing an anonymous unique identifier. For more details on cookies and how to disable them, visit http://www.allaboutcookies.org.
- "Log files," which track actions on the site, compiling data including IP addresses, browser types, Internet service providers, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels," electronic files employed to record your browsing activities on the site.

Furthermore, when making a purchase or attempting to do so on the site, we collect specific information from you, including your name, billing and shipping addresses, payment details (such as credit card numbers), email address, and phone number. This information is referred to as "Order Information." In this Privacy Policy, "Personal Information" encompasses both Device Information and Order Information.

UTILIZATION OF PERSONAL INFORMATION
We primarily employ the Order Information collected to fulfill orders placed on the site, including processing payments, arranging shipments, and providing invoices or order confirmations. Additionally, this information aids us in:

- Communicating with you;
- Assessing our orders for potential risks or fraudulent activities; and
- Tailoring information or advertising related to our products or services based on your preferences, where applicable.

Device Information is utilized to identify potential risks and fraudulent activities, particularly through IP addresses, and to enhance and optimize the site's performance by generating analytics regarding customer browsing behavior and interactions. It also assists in evaluating the efficacy of our marketing and advertising endeavors.

SHARING OF PERSONAL INFORMATION
To facilitate the utilization of your Personal Information, as described above, we may share it with third-party service providers. For instance, we utilize Shopify to operate our online store and Google Analytics to comprehend customer interactions with the site. More information about how these entities handle Personal Information can be found in their respective privacy policies:

- Shopify: https://www.shopify.com/legal/privacy
- Google Analytics: https://www.google.com/intl/en/policies/privacy/

You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Moreover, we may divulge your Personal Information to adhere to legal obligations, respond to lawful requests for information, or safeguard our rights.

TEXT SMS SUBSCRIPTION

By subscribing to text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out. You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.


BEHAVIORAL ADVERTISING
As delineated earlier, we use your Personal Information to furnish you with targeted advertisements or marketing communications that we believe may interest you. For further details on how targeted advertising functions, visit the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising through the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, some of these services offer opt-out options via the Digital Advertising Alliance’s portal: http://optout.aboutads.info/.

DO NOT TRACK
Please be aware that we do not alter our site’s data collection and usage practices in response to Do Not Track signals from your browser.

YOUR RIGHTS
European residents possess the right to access, correct, update, or delete personal information held by us. To exercise this right, or if you have inquiries or complaints, please contact us through the provided contact information.

For European residents, please note that we process your information to fulfill contracts with you (e.g., orders made through the site) or for legitimate business interests. Additionally, your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
Order Information is retained for our records following a purchase on the site, unless you request its deletion.

CHANGES
We may periodically update this privacy policy to reflect operational, legal, or regulatory alterations.

CONTACT US
For further information about our privacy practices, questions, or complaints, contact us via email at support at thelashcrafters@gmail.com.